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Chief Marketing Leader-Healthcare

Westport Intl, BENNETT north carolina

This job is no longer available.
      • The marketing leader must develop and implement a growth strategy for the for this North American based Healthcare services organization in partnership with operating leaders and the commercial sales function.
      • Align marketing execution across all geographies and market segments.
      • Drive commercialization of new service offerings by understanding industry trends, Hospital economic drivers, VOC, patient outcomes and all applicable data and analytics.
      • Create service offerings portfolio positioning, pricing & targeting to achieve market share growth and margin objectives
      • Partner with business line leaders to build out more marketing roles and marketing impact on the business.
      • Hire, motivate and train marketing professionals with the goal of increasing the impact of marketing in all aspects of the business.
      • Lead and coordinate strategic planning processes.
      • Create and drive segmentation strategy and processes to target stronger value propositions for the business market segments.
      • Be part of the executive leadership team and a thought leader both internally and externally around strategic change for all aspects of North American Healthcare's  dynamics.
      • Work hand in hand with sales to drive stronger commercialization plans and become more active in the marketplace
      • Actively solicit and share competitive intelligence
      Qualifications/Requirements:
      • 10+ years marketing in Healthcare services
      • Strong broad based knowledge of all aspect of marketing  
      • 5 years managing a marketing function.
      • Healthcare product/industry acumen
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