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Global Product Manager - Ultrasonics

DanburyEmerson Electric Co


Description

Responsible for managing the development, market strategy, and pricing of Ultrasonic product portfolio.

Responsibilities
  • Create portfolio view of ultrasonic product offering. Understand market requirements, end-user needs, and product features required. Develop Price-Value relationships for the offerings and understand the competitive environment to develop market strategies. Report on and manage gross profit performance. 
  • Write detailed marketing specifications to be utilized by engineering to develop the products. Manage the marketing requirements of the New Product Development process, and be responsible for all engineering interfacing. 
  • Maintain market sizing for all segments of the portfolio, understanding both bottoms-up and top-down methodologies. Develop competitive intelligence on competition including business size, market strategy, and geographic presence. 
  • Author business case for development projects and work with finance to complete financial analysis and support ROI evaluation. 
  • Manage global list prices, make recommendations for change, report on performance to list for all products globally. Develop segment-based pricing and product strategies. 
  • Conducts market research, formal and informal, to supplement competitive intelligence and analytically evaluate users’ unmet needs.

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