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Regional Strategic Marketing Director

SchipholCargill




As the Regional Strategic Marketing Director, you will be responsible for developing profitable and sustainable growth in Europe and Russia by:
  • Driving growth and value proposition differentiation in Global/Regional Win categories
  • Developing best in class customer, competitor and market insights/intelligence
  • Providing commercial thought leadership – Where to Play & How to win
  • DNPSS (Develop New Product Services and Solutions): Advocate right choices & projects to enter in DNPSS portfolio – drive profitable growth  & ensure on-target project portfolio.



 Major Tasks


  • Lead and collaborate with marketing team members to deliver all strategic marketing objectives, managing priorities, performance and development.
  • Lead and provide expertise in Category processes and implement continuous improvement cycles.
  • Work closely with sales to deliver overall integration of data & insights and the development of a Category Plan. 
  • Business partner to PMO, Sales Director, R&D Lead and Global Category Leads to determine the right choices where to play and how to win.
  • Provide sales support in developing and executing specific go to market plans & specific value propositions 
  • Lead regional Technology alignment process and provide thought leadership to setting targets and prioritizing opportunities and projects. 
  • Coach teams & deploy consistent, effective marketing tools and approach across the business group Global Edible Oil Solutions in collaboration with group strategic marketing and other enterprise marketing leads.
  • Take the lead in integrating all commercial processes, working closely with Sales Director and Managing Director to deliver a set of strategic insights, critical assumptions and actionable SWOT analysis for the business.
  • Ensure timely reporting of DNPSS portfolio results and outlook. 
  • Supervise Customer Innovation Lead in executing DNPSS opportunity space mapping for good outcomes & identify growth opportunities at regional and global level. 
  • Visit key strategic customer and participate in industry events to gain customer/industry intelligence for use in commercial processes.
  • Collect and integrate competitive insights to provide input to Global competitor analyses.
  • Perform STEEP analyses and identify impact on customer needs/wants and potential issues/threats.
  • Integrate commercial processes, working closely with Sales Director and Managing Director to deliver a set of strategic insights, critical assumptions and actionable SWOT analysis for the business. 
  • Take lead of process/team to develop business annual operating plan.
  • Provide subject matter expertise and input to global processes – e.g. Issues Management and Customer Segmentation.


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