Product Innovation Manager
Umpqua Bank, Portland Oregon
In this role, you will develop the banking strategy for Digital bank products and services, providing marketing oversight and support to Commercial and/or Retail banking teams. You will be accountable for strategy development and also recommending new product features and services for the purpose of growing customer adoption/use of product and services. Performs role of product advocate on cross-functional teams, presenting new product proposals and/or enhancements that support achievement of revenue and profit objectives as well as contribute to the bank's growth strategy.This role is located in Portland, Oregon.Functions* Focus on new account opening through digital channels, across various business lines (both retail and commercial).* Work closely, on a cross-functional team, with solutions architects, technical product owners, front-end and back-end developers, UI/UX designers, compliance, risk and Frontline analysts.* Responsible for defining product vision and roadmap for digital account opening solutions.* Responsible for creating the strategic direction for the product line to ensure competitive, compliant, marketable, and profitable products are available for target customer segments. Champions product line by clearly articulating product positioning, key benefits, and value proposition. This includes developing and maintaining the assigned product line roadmap, delivering product requirements and bringing new products and services to launch.* Responsible for all product line compliance and regulatory adherence.* Responsible for design and define new product requirements, features and product campaigns to drive product penetration.* Responsible for evaluating and enhancing actively sold and serviced products, identifying opportunities for revenue enhancements, tracking profitability and managing changes to assigned products. This includes evaluating the impact of regulatory changes, risk assessments, incorporating Bank initiatives, and customer needs analysis on new and/or enhanced products and services.* Responsible for assessing and reporting on the effectiveness, revenue generation, market penetration, and profitability of new and existing products and services. Measures and tracks the financial performance volume against established goals.* Responsible for leading cross-functional project teams in the creation and launch of new products and enhancements based on market needs. Including partnering with Creative Strategies, Corporate Communications, Bank Support, Training and other stakeholders to create and execute effective product launches, promotions and campaigns. This includes developing project plans, presentations, development of training material, communications and other information related to product launch.* Responsible for negotiating contracts with and managing the vendor relationships with those who provide products and services to the Bank. Conduct risk reviews and analysis of effectiveness of vendors, and alternative options of competing vendors, products, and services.* Demonstrate compliance with all bank regulations that apply to your position, and keep up to date on regulation changes.* Maintain working knowledge of our policies and procedures regarding the Bank Secrecy Act, Regulation CC, Regulation E, Bank Security and other regulations that apply to your position.Qualifications* Bachelor's Degree in Business, Finance or related field is required.* More than 2-4 years of product management and banking experience combined.** Extensive ability to initiate and drive projects to completion with minimal guidance. This includes demonstrated project leadership of product development teams, comprised of cross-functional experts, marketing colleagues and vendors.* Extensive knowledge of the Bank's products, services, processes, and infrastructural components that impact assigned products and services.* Extensive marketing and product development concepts and practices, product lines and potential applications, and customer requirements.* Experience with onboarding workflows, building profiles, and measuring profiles against KPIs.* Extensive Regulatory and Compliance background.Physical Requirements and Working ConditionsWork involves:* sitting* walking* lifting up to 25 pounds.* Occasional TravelNo relocation offered.About UsWe do things a little differently here at Umpqua. Our retail stores serve as community hubs, our associates are given up to 40 hours of volunteer time each year, and we're never satisfied with the status quo. It's no wonder we've made "Fortune's 100 Best Companies to Work For" eight years in a row. But greatness has no finish line, so we continue every day to keep people at the center of everything we do. We focus on building relationships, understanding our customers' needs and connecting to people in new and innovative ways - always staying true to our mission of providing personalized banking for all people, whenever and however they prefer to bank.