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Marketing/Public Relations Manager bilingual Mandarin

New York, NYACG Resources


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Marketing/Public Relations Manager bilingual Mandarin

 

 

(located in Manhattan with an expanding bank)

Primary Responsibilities:
A. Responsible for corporate culture building program:
a. Propose and define branch corporate culture development program. Present to
management team to get endorsement of each year’s corporate culture development
plans. Responsible for these plans’ execution which includes resource coordination,
budget planning, activities organization and related publicity management.
b. Plan and organize branch wide celebration events including but not limited to year
end event, summer event and anniversary events.
c. Design and conduct interviews or surveys with management team and/or employees in order to better build corporate culture. Analyze the interview/survey results and present proposals to the management.
d. Plan and carry out other corporate culture building related initiatives including but
not limited to visual identification system building, community services, building
channels for new ideas and suggestions sharing so employees’ voice can be heard by
management team
e. Propose overall publicity program to promote corporate culture. Review and write up publicity articles so they can be published at the branch and head office newspaper or we chat platform. Stay on top of Head Office major initiatives or publicity that may
help with the branch’s culture building.

Oversee Head Office Interacting and Coordination
a. Serve as the escalation point of Head Office’s interfacing and coordination. Provide
assistance and guidance for cross-functions coordination in order to fulfill Head
Office requirements. Make sure all  mailbox emails gets responded and
tasks get handled on timely matter.
b. Review drafted work reports before they can be submitted to Head Office.
c. Help with Head Office visitors receptions including proposing and executing
reception plans, escort Head Office visitors during their visits when necessary and
write up related publicity articles about their visits.
d. Manage the head office and official documents as well as stamp
management systems. Update related policies on timely manner.
e. Write up important working reports in Chinese or English as needed.

C. Manage executives assistance work
a. Write up speeches for executives.
b. Help with cross functional coordination to ensure action items mentioned at the
executive committee meeting get implemented on timely basis.
c. Drive meeting efficiency improvement initiatives.
d. Summarize and brief executives with key content of Head Office’s official
documents and key initiatives.

D. Manage the Public Relationship and marketing events
e. Maintain the media relations, write and review articles before they get published at
media when necessary.
f. Manage the PR firm service.
g. Supervise public sentiments monitoring and work with PR firm to mitigate
reputational risk when necessary.
h. Coordinate with Head Office for PR related work.
i. Plan and execute sponsorship related projects.
j. Manage the brand awareness. Partner with business departments for marketing event planning and execution.

E. Perform other GO Director assigned work including but not limited to improving the
branch’s policy and procedure system, spearheading top initiatives including cross
functional process re-engineering projects, work efficiency improvement projects and
any other management or GO sponsored important projects

II. Qualifications Required:
A. Bachelor’s degree required.
B. Bi-lingual in English and Mandarin
C. Three to five years of work experience in a similar role (experience with international financial institution preferred).
D. Strong writing skills in both English and Mandarin (Sample articles composed by
candidates may be required).
E. Ability to work independently and in a team work environment.
F. Experience in media, Public Relationship, marketing or advertisement industry can be a plus.
G. Experience in corporate culturing building, internal and external publicity management and event organization is preferred.
H. Interpersonal skills and ability to interact and work with staff at all levels.
I. Must have the ability to multitask in a constantly changing fast-paced environment
J. Willingness to take initiative and walk extra miles.
K. Strong communication and people skills.
L. Strong organizational and analytical skills.
M. The ideal candidate will be energetic, confident, reliable, goal oriented, self- motivated and has strong problem-solving skills.
N. Must be comfortable with working in a multicultural environment and willing to learn

 


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