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Director of Brand and Product Marketing - Houston

Xtreme Lashes by Jo Mousselli, Houston Texas

About Xtreme Lashes, LLC 
Xtreme Lashes by Jo Mousselli® is a registered nurse brand and the most globally respected name in eyelash extensions since 2005. Jo Mousselli pioneered the eyelash extension industry using her expertise as an educator and as a medical professional, and the many roles she embodies as a wife, mother and working professional to shape our brand.
Jo’s Mission
“My personal mission is to empower and enrich lives through beauty – the lives of beauty and health professionals with rewarding and profitable careers while they enrich the lives of women with high performance, long-lasting, and low maintenance beauty products that simplify their beauty regimen and boost their confidence and self-esteem.”
Company Vision, Mission, Purpose
Our Vision
To be the revolutionary cosmetic brand: globally recognized and exclusively offered by the world’s leading beauty professionals.
Our Mission
Enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled client support, and comprehensive education.
Our Purpose
Empowering people and enriching lives.
Overview
The Director of Brand & Product Marketing is responsible for managing the Xtreme Lashes by Jo Mousselli brand and the marketing and promotion of our Professional and Consumer grade portfolios that include Eyelash Extension Application Products and Supplies, Education & Training, and Eyelash Extension Compatible after-care products and cosmetics to create on brand awareness and to drive sales across the omnichannel marketing and distribution platforms. He/she would be responsible for leading market research to identify demand-based winning products and work in collaboration with CEO/President, Jo Mousselli, Product Development, Quality Control, Education & Training, Sales & Service, Distribution and IT to manage the development, launch and on-going portfolio management of our winning products. This individual should possess strong leadership, collaboration, and creative traits and attributes, as well as strong organization and project management skills. While managing the brand and product portfolio, this individual will be in charge of leading the development of the marketing, creative, and sales assets and ongoing campaigns for marketing, promoting and selling our portfolio of products to beauty professionals and to consumers on social media, Google search and re-targeting ads, Google shopping, Amazon, other third-party online distribution channels, email, e-commerce websites, and brick and mortar salons, spas and studios to domestic and international clients. 
Responsibilities
In collaboration with Product Development, Quality Control, Education & Training, and Sales & Service, lead the Marketing & Creative team members to develop revolutionary professional and consumer-grade products and lead the marketing, create and launch assets and the on-going product campaign management through the following channels of distribution: direct to professional and direct to consumer via Xtreme Lashes e-commerce website, third party websites, social media channels, email, inside sales, and through salon and spa brick and mortar locations.Develop and implement go to market strategies for all product launches across multi-media channels including web, email, newsletter, blog, landing pages, Google AdWords, Google re-targeting ads, social media including Facebook, Instagram, and YouTube.Create and maximize marketing campaigns and strategies directed towards lash stylists to optimize their success in selling lash extension services and lash compatible after-care products and cosmetics to consumers.Develops, executes, and manages public relations (PR) and social media strategies, goals, objectives, and initiatives. Remains abreast and assesses industry trends, new platforms, and innovations.Directs domestic and international PR and Social Media engagement across multi-channels to harness the power of the PR and social communities (e.g., analyzing what people are saying, etc.), gain insights, and connect with customers, fans, and criticsDefine the brand experience, competitive positioning, and brand strategy; ensure brand guidelines are up to date and implemented across all channels and platforms and that they are communicated and adhered to effectively to our domestic and international clients.Lead the development, launch & post-launch analysis of marketing, promotional & social media campaigns and measure ROICollaborate with the digital marketing team to maximize SEO content and paid advertising: SEMCreate customer personas for B2B and B2C, and ensure that they are on brand and generating ROIEnsure marketing assets and campaigns are developed based on claims testing, buyer behavior, and according to brand guidelinesLead the development of Marketing, PR and Creative assets for web, Google, social media, email and textWork with Regulatory and Product Development to ensure all copy is globally compliantDirect the design of the primary & secondary packaging as well as merchandising displays, print, and digital assetsCreate/update the design and content of Product Fact Sheets, FAQ’s, Order forms, and website assetsCreate press releases for new product launchesDevelop and execute videos & photos for promotional or instructional useDevelop, deploy and analyze customer surveysAnalyze and optimize campaign effectiveness based on KPIsPerform market research & trend analysisTake ownership of the marketing and promotional annual calendar to ensure holidays, special events, product launches, relaunches are up to date. Integrate our annual calendar with top client calendarsPartner with international and domestic partners:Salon and Spa ProsBeauty SchoolsCorp AccountsOutside Sales Reps: TrainersAmazonNew acquisition and existing client retention Other assignments and duties as requested by management
Experience/Skills/Qualifications
Bachelor's Degree in Marketing, Digital Marketing, Brand Management, Advertising, Communications, Journalism, or related field. If the degree is not in a Marketing related field, must have professional experience in product marketing, product development, copy and content marketing, SEM/ SEO, web analytics, etc3-5 years of relevant work experienceExperience with consumer goods a plusMust be able to write compelling copy in the brand voiceA passion for beauty and general knowledge of the industry is a mustAble to independently work on projects from start to finishAble to communicate effectively with all team members, excellent follow-through and presentation skillsAble to work in a fast-paced environment. Meticulous attention to detail, an eye for beauty, highly organized, excellent time-management skills, and able to multi-taskA proactive, go-getter, and a problem solverMust be comfortable working with a small team and willing to take on new challenges and opportunitiesProficient in Microsoft Office programs (Word, Excel, PowerPoint)Experience with Salesforce and Pardot is a plusThis is a full-time position which requires flexibility in schedule, some weekend work may be required
Compensation/Benefits
Competitive compensation based upon experienceProfit-sharing bonus programPaid time offSick LeaveMedical, dental, vision insuranceLife insuranceLong-term disability insurance4% Matching on 401KSubsidized gym membership
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