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Senior Marketing Manager - Memphis

Nationwide Marketing Group, Memphis Tennessee

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Company Overview:Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For nearly 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment. To learn more, visit nationwidegroup.org. Position Summary:The Senior Marketing Manager will work closely with merchandising teams and select vendor partners to create annual marketing strategies. This includes a heavy focus on digital strategy.
The Senior Marketing Manager is required to meet with vendors and merchandising team members to understand business initiatives monthly and turn those conversations into tactical marketing strategies. Attention to detail is crucial and you will be measured on execution of campaigns both on time and on budget.
Essential Functions and Responsibilities: The candidate will strategize with outside partners on marketing and promotional activities that drive local consumers to shop online and in-store with select retailers. Must be able to discuss complex strategies and execute. Strong communication skills with an attention to detail. In practice, this means creating promotional plans, packaging them up to create an easy-to-follow program, and pushing the content out in multiple channels and formats.Must understand current online marketing concepts, strategy and best practices and be able to articulate these into terms that your vendor partners, retailers, field reps and others can understand. Able to plan strategically and then cull the information down into scope briefs for execution. Plan and track against deadlines. Ideally, we look to plan 90-120 days out. Report back to partners monthly on performance and engagement across our retailers, to include digital KPIs. Must work well with others of varying levels within the organization. Must collaborate day-to-day with merchandising teams, accounting, membership and other departments. Participate in and lead webinars/conf calls with vendor partners and their field reps as needed; and lead internal NMG webinars/conf calls. Point person for determining all promotional content across various vendor partners, including but not limited to, our internal website/digital partners, third-party print vendors, and others as needed.Drives retailer participation in advertising and ensures co-op submission is claimed correctly and quickly post event. Looks for ways to increase retailer’s co-op percentages/participation. Travels to Nationwide PrimeTime events (twice annually) and leads quarterly meetings with each vendor partner.
Qualifications: Education:Bachelor’s degree in Marketing, Business or related field. Master’s degree, preferred
Experience:Seven years of experience in account management and marketing strategy, with 2-3 years expertise in digital marketing
Knowledge, Skills and Abilities:Strong attention to detail.Mut be able to manage own workload prioritization, be professional in all communication.Adapts well to shifting priorities, demands and timelines. Uses strong analytical and problem-solving skills to make sound decisions. Reacts to adjustments promptly and efficiently.Exhibit organizational and communication skills to effectively manage competing priorities and project objectives.Ability to multi-task, manage multiple projects and meet deadlines.Proficient with the Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook). Success Factors and Job CompetenciesCreative: The ability to use imagination and new ideas to produce solutionsCollaboration: The ability to work with others to the benefit of the business and its goalsInfluencing: The ability to promote ideas and initiatives both internally and externallyInspiring: The ability to motivate others towards a common goalAnalysis: The ability to analyze large amounts of dataCommunication: The ability to clearly express thoughts in written and verbal formTech savvy and ease with new productsAbility to spot details in complex projects Physical Demands and Work EnvironmentMust be able to sit or stand for prolonged periods of time in a climate-controlled environment. Must be able to use fingers, hands, wrists for repetitive tasks such as typing, using a mouse, handling paper, currency, or coin, and operating a telephone. Demands for visual and auditory acuity are typical of an office environment. Must be able to interact via email, telephone, or in person with diplomacy, tact, and courtesy with all members and employees under varying circumstances. Must be able to lift up to 40 lbs.
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